Omnichannel retail platform · MENA · 5 months
6x orders while acquisition cost fell 80%
An e-commerce and retail platform with a website, a mobile app and stores.
Brief
Grow orders and revenue across acquisition, retention and lifetime value without letting acquisition costs run away.
What was built
Unit-economics model and customer segmentation, attribution and campaign-efficiency framework, martech for search, mobile attribution and CRM automation, a redesigned site and app.
Global consumer-brand manufacturer · Türkiye · 2 months
More digital revenue and lower campaign costs in two months
A global manufacturer selling through 50 own stores, marketplaces and its online store.
Brief
Raise returns on digital advertising and improve the profitability of campaigns within a short engagement.
What was built
Monthly digital-ad optimisation of budget and creatives, campaign-product and shipping-cost optimisation, and the groundwork for demand forecasting and AI content.
Results
+40%
revenue, digital channels
20%
saved on campaign-product and shipping costs
Cross-border commerce · advisory · 2022–2024
From Turkish suppliers to CIS and GCC marketplaces, without holding stock
A cross-border retail e-commerce operation selling fashion, beauty and FMCG on the leading marketplaces in each region.
Brief
Sell on overseas marketplaces from Turkish supply without tying up cash in inventory.
What was built
A Türkiye-based sourcing network and a stock-free flow-through model: goods are bought and shipped as orders arrive, with pricing, campaign and marketplace optimisation on top.
Results
$2M
monthly revenue within the first year